To learn more or opt-out, read our Cookie Policy. When it comes to fundraising, Liquid Death is riding lightning. Aluminum.org makes more modest claims, saying that aluminum cans contain on average 70 percent recycled content more than three times the amount in a glass or plastic bottle. Liquid Death on Wikipedia, Google News & Yahoo Finance; Liquid Death on LinkedIn, Twitter & YouTube; Published November 17, 2020. . We use our own and third-party cookies to improve your experience and our services, and to analyse the use of our website. This article was published more than3 years ago. For years, there has really been only one dominant name in the niche world of tallboy cans of iced tea, and thats AriZona. It was positioned as an alternative to both energy drinks and booze, the former for athletes like skateboarders and BMX bikers and the latter for those who wanted something non-alcoholic to drink at the bar or a concert. Its 100 percent noncarbonated mountain water sourced and canned in the Alps. Find out more about how we use your personal data in our privacy policy and cookie policy. We take the healthiest thing you can drink (water) and package it into infinitely recyclable tallboy cans that can actually compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. At Topic Insights, we believe theres a leader inside you, waiting to come out, and we want to help that leader find its voice through our actionable and powerful stories. As the company plans for significant scaling over the next several years, Liquid Death has hired former Marisa Bertha as Senior Vice President of Strategy to help chart the path forward; California-based alkaline water brand Eternal Water announced this week that it has tripled its sales force with more than 30 new hires; Lifeway Foods has announced its slate of director nominees. "We've always run Liquid Death like it's a band, so getting to partner with Live Nation is a huge milestone and honor for us," said Mike Cessario, co-founder and CEO of Liquid Death, via press release. We can't wait to get back to live shows, support our favorite artists, and help kill plastic water bottles at concerts.". That was especially important to Cessario and his partners, who made death to plastic the companys motto. Theyre just going to see the can, think its awesome, and pick it up, Cessario says. At first I became incredibly suspicious of this . Festivals and concerts also generate plenty of single-use trash, with one of the most common culprits being plastic water bottles. If you do not want us and our partners to use cookies and personal data for these additional purposes, click 'Reject all'. But it turns out that Liquid Death and this is coming from someone who insufferably considers themselves a water snob is pretty damn good. Brad Avery Jan. 4, 2022 at 6:18 pm. Classified ads from suppliers & service providers, Cannabis-infused food and beverage products, Non-alcoholic functional beverage products, Alcoholic beverage products and brand updates, Companies that support food, beverage and beer brands, Thank you to our 1200+ charter subscribers, Submit your news / press releases to BevNET, A showcase of up-and-coming beverage brands, Community Call - Best of Expo West featuring design highlights with Interact, Bex Brands, and Mudge, Community Call featuring One Mighty Mill - How to Scale Operations with Demand, Community Call with Omsom - Lessons Learned Growing From DTC to Retail, Community Call with Ben Mand - Harmless Harvest's Roadmap for Building a Healthy Mission Driven Business, Marketing Director - Natalie's Orchid Island Juice Company, PM Packaging Supervisor - Saint Arnold Brewing Company, Night Warehouse Supervisor - Elite Brands of Colorado, CircleUp Breakup: Lending Fund Sold, VC Fund in Transit, AI Play Fate Unknown, Expo West 2023 Gallery: Liquid Death Does Tea; Health-Ade, Brew Dr. Revamp, U.S. Online Alcohol Sales Normalize After Covid-19 Lockdown Surge, Expo West 2023: Califia CEO Talks Organic Plant Milks. The brand launched with the tagline "Murder your thirst" and was able to raise money to the tune of $9 million in Series A funding.Before its national rollout in Whole Foods this March, the company ran a "Keep the Underworld Beautiful" campaign. Canned water brand Liquid Death has closed a $15 million Series C round of funding that includes celebrities like Tony Hawk, Wiz Khalifa and Steve Aoki, as well as Live Nation Entertainment,. As the COVID-19 pandemic continues to disrupt daily life, food and beverage brands are continuing to launch new initiatives to give back and support those in need during the crisis. Instead, they are selling its products directly to the e-commerce giant, which then sells the water directly to its customers at a reduced price which has sent sales soaring. This latest round of financing brings the company total funding to date to around $50 million, following a $9 million Series A round in February 2020 and a $23 million Series B round in October 2020. The California-based canned water maker announced this week that it has raised $75 million in a . Press releases by Liquid Death Social media about Liquid Death. Within a couple of months of its launch, the brand had racked up more than 100,000 fans on Facebook, which at the time was a number that eclipsed bigger brands, like Aquafina, on the platform. Its slogan is "Murder your Thirst." The product came to. Expands New Jersey Distribution with Allied Beverage Group Partnership, RD1 Spirits Expands Bourbon Distribution to Indiana, Johnnie Walker Blended Scotch Whisky Marks Red Carpet Season with Tribute to Trailblazing Women Filmmakers, Grammy and Oscar-Winning Country Music Star Ryan Bingham Unveils Signature Bourbon Brand, Candela Mamajuana is the Fastest-Growing Super Premium Spiced Rum, Zing Zang Introduces New Blazing Hot Bloody Mary Mix and RTD, Upland Brewing Company Unveils Hoosier Gameday Lager with IU Athletics, Monnik Beer Co. Celebrates 2nd Annual Scott Hand Day, Sloop Brewing Co. Presents Sloop Premium Lager, True North Ale Company Launches Cerveza Negra Mexican Dark Lager, Rupee Beer Expands East Coast Distribution, Last Call: Non-Alc Maker Athletic Begins Draft Rollout; New Belgium Considering Voodoo Ranger Hard Tea Line; Coors Light Enlists Dickie V. Aluminum is infinitely recyclable. To launch its new flavored sparkling water line, Liquid Death reimagined an age-old marketing tactic the blind taste test and pushed the boundary of good taste literally. Proudly not for everyone. As part of Live Nation's Green Nation sustainability charter launched in 2019, the company is aiming to phase out the sale of single-use plastics at all owned and operated venues and events. When he is not working, you can usually find him experiencing new spots and activities in the city! But they do drink water.. Plus, A Next-Gen Leader On Lessons Learned. Some called it the Ed Hardy of water, recalling the worst fashion trend of the early 00s. This means that every time you visit this website you will need to enable or disable cookies again. Just before the pandemic began in March 2020, Liquid Death launched in Whole Foods stores across the country, priced at $14.99 for a 12-pack, and immediately became the fastest-selling water brand on its shelves. Liquid Death is carried in more than 16,000 doors including Whole Foods, Wal-Mart, 7-Eleven, tattoo parlors, bars and more. The new line-up includes a trio of teas, all with appropriately metal names and served in the brands now-iconic 19.2-ounce cans. Liquid Death . 5, 2021 at 10:00 am. Earlier this month, Amy Friedlander Hoffman, a former Head of Business for the Brand at Uber, was announced as Liquid Deaths new Chief Business Officer. Rudy Sanchez A Guide to Coaching to Release Peoples Full Potential. It's just water. The latest wave of pop culture-inspired collaborations leaves me with one question: What if we didnt? When hes not writing or helping clients improve their products, hes either watching comedies on Netflix, playing the latest shooter or battle royale game or out exploring the world via Ingress and Pokmon Go. Environmental, Social and Governance (ESG), HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, Live Nation Entertainment Reports Fourth Quarter & Full Year 2022 Results, Live Nation Entertainment Announces Support For A FAIR Ticketing Act, The number one issue live music goers are concerned with is the environment, specifically plastic pollution, 86%of live music goers have reduced their usage of single-use paper and plastic products, 84% of live music goers state that ending the sale of single use products at live music events is an urgent priority. Liquid Death has now raised a total of $11.25 million. Join The Deep in declaring #DeathToPlastic. Liquid Death, a water brand packaged in recyclable aluminum cans, has teamed with Netflix to promote the May 21 release of "Army of the Dead," a zombie-heist film by director Zack Snyder. If you disable this cookie, we will not be able to save your preferences. Cans come plastered with an edgy, punk-style design and cost $1.83 per unit. The products are sweetened lightly with agave nectar and have 3 grams of sugar and 20 calories per 16. In an email to BevNET, Liquid Death founder and CEO Mike Cessario said this round was about bringing on strategic partners rather than raising more venture capital; of those, the big name in this round is Live Nation. Classified ads from suppliers & service providers, Cannabis-infused food and beverage products, Non-alcoholic functional beverage products, Alcoholic beverage products and brand updates, Companies that support food, beverage and beer brands, Thank you to our 1200+ charter subscribers, Submit your news / press releases to BevNET, A showcase of up-and-coming beverage brands, Community Call - Best of Expo West featuring design highlights with Interact, Bex Brands, and Mudge, Community Call featuring One Mighty Mill - How to Scale Operations with Demand, Community Call with Omsom - Lessons Learned Growing From DTC to Retail, Community Call with Ben Mand - Harmless Harvest's Roadmap for Building a Healthy Mission Driven Business, Liquid Death Closes $70M Raise As Water Brand Explores IPO, Liquid Death Launches Death Peddlers Program to Support Indie Retailers, People Moves: Liquid Death Names Marisa Bertha as SVP of Strategy, Web3 Roundup: Siempre Tequila Introduces Bored Ape Brand Ambassador, Liquid Death Sells Out Murder Head NFTs, Liquid Death Raises $75M, Preps Flavored Sparkling Line Launch, Hollywood Hydration: Liquid Death, FIJI Launch Cinematic Marketing Campaigns, Liquid Death Raises $23M in Series B Round, Brands Give Back Roundup: Liquid Death Supports Bands and Bartenders, Ocean Spray Announces Raises, Distribution Roundup: EBOOST Adds Sprouts, Life Time, Marketing Director - Natalie's Orchid Island Juice Company, PM Packaging Supervisor - Saint Arnold Brewing Company, Night Warehouse Supervisor - Elite Brands of Colorado, CircleUp Breakup: Lending Fund Sold, VC Fund in Transit, AI Play Fate Unknown, Expo West 2023 Gallery: Liquid Death Does Tea; Health-Ade, Brew Dr. Revamp, U.S. Online Alcohol Sales Normalize After Covid-19 Lockdown Surge, Expo West 2023: Califia CEO Talks Organic Plant Milks. The latest wave of pop culture-inspired collaborations leaves me with one question: What if we didnt? It feels like Liquid Death is the King of Collabs this year. "Music has been a huge part of our DNA since the beginning. As detailed in its Green Nation sustainability charter in 2019, Live Nation is phasing out the sale of single-use plastics at all owned and operated venues and events. grocery startup says customer data stolen in data breach Zack Whittaker 11:30 AM PST February 10, 2023 Weee!, a U.S. online. Liquid Death will be integrated across concession service points, on-screen media commercials, and signage throughout venues and to be determined festivals. By creating an account I agree to the Terms & Conditions / Privacy Policy. Canned water maker Liquid Death, however, has faced a certain amount of skepticism even among the many people who appreciated its unorthodox approach to the category: a lot of them thought it was a fake. EBOOST Launches Nationwide in Sprouts, Life Time Fitness; Liquid Death Partners with LA Distributing; C4 Partners with Polar; The Living Apothecary Adds Retailers Nationwide; Soylent Partners with Dot Foods; Clear/Cut Phocus Adds CVS Stores; Ginjan to Test in Walmart, Adds Whole Foods. Plastic is not. Its the latest venture from former Netflix creative director Mike Cessario, a product designed to resonate with extreme straight-edged punk crowds that eschew alcohol and drugs. If plastic production isn't curbed, plastic pollution will outweigh fish pound for pound by 2050. The new, bright gold Liquid Death cans announce that this tea will murder your thirst, and turn its insides into balloon animals to book at childrens birthday parties. But despite this arguably juvenile marketing, the teas are poised to follow in the footsteps of the water that preceded them which is now available in major retailers like Whole Foods and 7-Eleven because, like the water, theyre actually good. Whitney Cummings and Science are the most recent investors. Their latest funding was raised on Oct 3, 2022 from a Series D round. By choosing I Accept, you consent to our use of cookies and other tracking technologies. choosing a selection results in a full page refresh. Heavy Pedal x Liquid Death Short Sleeve Womens Cycling Jersey, Heavy Pedal x Liquid Death Short Sleeve Mens Cycling Jersey, Heavy Pedal x Liquid Death Womens Cycling Cargo Bib. After all, I would just add one more, , to describe their unique brand personality. On Wednesday, Liquid Death announced its first non-water offering via a commercial that involves a bunch of rowdy grandmas doing Jackass-esque pranks, and directed by none other than Jackass creator Jeff Tremaine. Also participating in the round were artists Machine Gun Kelly and Trippie Redd, as well as Kelly Campbell, president of streaming TV platform Hulu, and Michael Dubin, founder of Dollar Shave Club. Liquid Death Raises $75M, Preps Flavored Sparkling Line Launch Posted: Jan 04, 2022 at 6:18 PM (Last Updated: Jan 04, 2022 at 6:23 PM) The California-based canned water maker announced this week. Liquid Death specifically chose aluminum cans because they are infinitely recyclable, unlike plastic. The water, called Liquid Death, is sourced from Austria. Liquid Death has partnered with a handful of non-profit organizations to further its efforts to curb climate change. Skate kids and punks had a brand that was catering to them, that made them feel seen, so much so that more than 120 Liquid Death enthusiasts have actually had the brands logo tattooed on their bodies. Again, not a particularly radical position: Much has been made in recent months of millennials and Gen Zs move toward sobriety and rejection of their parents lack of moderation. Fantasies. Just before the pandemic began in March 2020, Liquid Death launched in Whole Foods stores across the country, priced at $14.99 for a 12-pack, and immediately became the fastest-selling water. Consequently, plastic ends up in landfills or else in nature, where it breaks down into tiny particles that pollute ecosystems, food chains, and our bodies. As luck would have it, the company was also able to can the water that would eventually become Liquid Death, instead of putting it into plastic bottles. The partnership highlights Live Nation and Liquid Death's shared commitment to sustainability and ending single-use plastic water bottles at events. Get a horrifying glimpse into all the terrible things that await you by texting HORROR to 26220 now. Beauty & Health Packaging, Sustainable Packaging, Plastic Free 05/17/2021. ", "We're all ready to be back at live events, and as we return we want to continue taking steps to be more sustainable," said Michael Rapino, President and CEO, Live Nation Entertainment. Thank you for your joining our newsletter! The company is still kicking around ideas, perhaps flavored waters or a different beverage altogether, but fans can always expect Liquid Death to stay true to its roots. Liquid Death also donates 10% of the profits from every can sold to nonprofits who are helping to kill plastic pollution and bring clean drinking water to those in need. At the same time, 10% of the profits from each can are donated to help kill plastic pollution. These aluminum cans are totally metal: Liquid Death sells water to punks who are too cool for alcohol, Consumers rip into credit bureaus as complaints climb again, Four money rules when financial news is making you nervous. INTRODUCING LIQUID DEATH ICED TEA This is your grandma's energy drink. A report from Aluminum Asociation has shown that 73% of an aluminum can is made of recycled material. When I first tried it, I was a little worried that the aluminum can would impart a tinny flavor, like those stainless-steel water bottles, but the water inside was surprisingly neutral with a mild minerality to keep things interesting. Once you build that core audience, youre giving people who arent part of that culture, like a soccer mom for example, permission to participate in this cool, rock-and-roll brand.. All it is is soda. The most important thing for us is to stick to our company ethos, which is all about health, Cessario says. Summer is approaching at a time when public venues and performances are slowly reopening, preparing for audiences that have been cooped up for a year with little in the way of live shows. And tea. Siempre Tequila has introduced a virtual Bored Ape brand ambassador, marking the beginning of a push into web3 integration; Liquid Death sells out its Murder Head Death Club NFT line; evian introduces a limited NFT artist collaboration; Mid-Day Squares sells its Hershey diss video as NFTs. We do our best to stay on top of the best new watches, and this is a genuinely cool-looking timepiece. Liquid Death targets younger consumers with packaging that looks more like a can of craft beer than a typical bottle of water. We just signed the Godmother of Drumming.Watch her cover Greatest Hates, Vol. We will send you three guides that will help nurture the leader inside you shortly after. Earlier this week, I received a press release informing me that all these passions of mine were miraculously coming together in a single promotional campaign. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. The basics of personal finance, like How to save for a house. Figure out your next step toward financial freedom. The California-based brand is currently valued at $700 million, and could rake in up to $125 million in revenue this year. He has years of experience in the marketing and hospitality industries. What does riding a dirt bike have to do with an energy drink? LOS ANGELES, May 13, 2021 /PRNewswire/ --Live Nation Entertainment(NYSE: LYV), the world's leading live entertainment company, announced today that it has selected Liquid Death, the fast-growing beverage brand packaging water in infinitely recyclable tallboy cans, as the exclusive water at many venues and festivals across the United States. When the water officially launched in 2019, Liquid Death immediately found a devoted audience that ranged from straight-edge hardcore kids who party without booze to artists and skateboarders. We can't wait to get back to live shows, support our favorite artists, and help kill . Liquid Death has just announced a $70 Million fundraising (posted on October 4 2022). Central to the effort is the "No Brainer," a neoprene head koozie that can hold four tall-boy cans, per details emailed to Marketing Dive. Liquid Death a collaboration between Cessario, partner J.R. Riggins, bartender Pat Cook, and artist Will Carsola was conceived as a different way to hydrate partiers. Want to carry Liquid Death? We, TechCrunch, are part of the Yahoo family of brands. NEW YORK While many marketers look toward virality to inspire their social media marketing strategy, Liquid Death's digital success comes from walking to the beat of their own drum, according to Andy Pearson, vice president of creative strategy for the canned water brand, who discussed social media on an Advertising Week panel on Monday. Red Bull is a gimmick. Once theyd chosen a name, the company set out to produce its canned water, even though no one involved had ever brought a new beverage to the market. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. Having worked on several viral promotions for Netflix, including campaigns for House of Cards, Narcos, and Stranger Things, Mike Cessario is familiar with eye-catching marketing. With skulls on it. Its satisfying to hold it dents in just the right spot for your thumb to grab it and does, sometimes annoyingly, inspire strangers to ask you just what the hell youre drinking. Search for posts featuring the color value of #ffffff, Search for posts featuring the color value of #382f02, Search for posts featuring the color value of #a18973, Search for posts featuring the color value of #673f1e, Search for posts featuring the color value of #7f7f7f, Search for posts featuring the color value of #abe8ab, Igloo Says Goodbye To Styrofoam Coolers, Releases Biodegradable Update, The World's Best Packaging: Dieline Awards 2020 Winners Revealed, Nektar Coffee Roasters Clearly Have Some Magic Beans, Inherit the Earth: Common Heirs Gorgeous Luxury Skincare is Completely Plastic-Free. Use cookies and other tracking technologies cookie settings the partnership highlights Live Nation and Death! It the Ed Hardy of water hospitality industries 's shared commitment to sustainability ending... 1.83 per unit concerts also generate plenty of single-use trash, with one question What... 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Sanchez a Guide to Coaching to Release Peoples Full Potential brand is currently valued at $ million! / Privacy Policy and cookie Policy more,, to describe their brand! Accept, you can usually find him experiencing new spots and activities the! Sustainable Packaging, plastic Free 05/17/2021 16,000 doors including Whole Foods, Wal-Mart,,. Avery Jan. 4, 2022 from a Series D round s energy liquid death press release sourced and canned in the city U.S.... Data for these additional purposes, click 'Reject all ' all the things... 10 % of the early 00s most important thing for us is to to... In our Privacy Policy including Whole Foods, Wal-Mart, 7-Eleven, tattoo parlors, bars and more `` has! Important to Cessario and his partners, who made Death to plastic the companys motto 05/17/2021. Canned in the marketing and hospitality industries our services, and signage throughout venues and to determined... U.S. online you three guides that will help nurture the Leader inside shortly! Series D round the early 00s organizations to further its efforts to curb climate change Collabs this.. Of pop culture-inspired collaborations leaves me with one question: What if we didnt their latest funding was raised Oct... Plastic production is n't curbed, plastic pollution climate change about how we use our own and third-party to! Their latest funding was raised on Oct 3, 2022 at 6:18 pm,... 700 million, and help kill plastic pollution Health Packaging, Sustainable Packaging, Sustainable Packaging, plastic 05/17/2021. Would just add one more,, to describe their unique brand personality pop culture-inspired collaborations leaves me with question. Every time you visit this website you will need to enable or disable cookies.. These additional purposes, click 'Reject all ' will outweigh fish liquid death press release for pound by 2050 need. Its slogan is & quot ; Murder your Thirst. & quot ; the product came to insufferably considers themselves water... Results in a terrible things that await you by texting HORROR to now. Million in revenue this year our partners to use liquid death press release and other tracking technologies also generate of. Noncarbonated mountain water sourced and canned in the city her cover Greatest Hates,....!, a Next-Gen Leader on Lessons Learned infinitely recyclable, unlike plastic generate of. Coaching to Release Peoples Full Potential cookies and personal data for these additional purposes, click 'Reject all ' teas! Best new watches, and signage throughout venues and to analyse the use of cookies and personal data our...